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Little Red Book Of Selling PORTABLE

Wall Street Journal Business Best-Seller, Jeffrey Gitomer's Little Red Book of Selling is now available! It includes Jeffrey's 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales forever.

Little Red Book of Selling


"I was recently at a Barnes and Noble bookstore where I encountered your 'Little Red Book of Selling'. I glanced through it, got interested and then checked the price. I said to myself, this is a small book why so much? I checked further and happen to read the section on Voice Mail. I almost died when I read 'I don't want to know what day it is, or that you are in a meeting, I just want to talk to you.' Needless to say I bought the book. Now I realize it is even worth more. First of all the book is meant to be used over and over. I suspect that is why it is so sturdy, the pages are of high quality paper and it opens up and stays open. You knew it had so much info the reader would be using it over and over again. In addition the little red book mark just like the one in my bible. I have been reading this for three days now. I am sure I will be reading it for years to come. Now I guess one of your seminars is in my future." - John"I am enjoying reading your book so far (Little Red Book of Selling). I will buy a copy for each of my partners as you hit the nail right on the head with regards to what works and why it works." - Kevin"After finding the above mentioned book in a bookstore at the Minneapolis airport, I was hooked by reading the introduction. I realized that I had to buy this book because I couldn't put it down. I had been weighing how to keep my sales staff motivated, how to provide them with a boost and how to give them guidance that would take them to the next level. I intend to give each of the 8 people who directly report to me this book for Christmas. It is recommended reading for anyone wanting to keep getting better. Thanks for giving me a jolt of positive attitude and for creating my new sales bible!" - Linda"I love the Sales Bible and just started The Little Red Book of Selling. I have been working to apply Jeffrey's knowledge and experience a little more every day. As a result, I have landed projects worth $40 million for our company after stepping into the marketing/sales role just two years ago." - Tim

So there you have it; 12.5 principles for being a great salesperson. The Little Red Book of Selling is truly one of those definitive books on its subject. I can go through these principles and think about the best salespeople I know and check them all off as things they practice.

In 1966, Mao Tse-tung published the book "The Red Book", with his citations. Now the sales expert Jeffrey Gitomer offers "The Red Book of Sales". In this book, Jeffrey brings 12.5 tips that will leverage your sales!

As in Mao Tse-Tung's policy guidance book, Jeffrey recommends that you read his sales book again and again in order to fix all the concepts in your mind. And to make it easier, we have separated all the main teachings of the book here in this summary!

Much more than just offer your product, you must first "sell yourself", after that you show your service. Evidently it isn't an easy task, that's why this King of Sales had written this book!

Jeffrey Gitomer is a bestselling author, columnist, sales coach and executive coach. He has been working with sales for more than 40 years. All this hand-to-hand and face-to-face experience acquired during his journey made him be recognized as the King of Sales.

It is a recommended read also for professionals in the financial services industry who want to maximize their potential and increase sales. This book shows why sales happen, and understanding this, it is easier to make the right choices.

Your company has a brand that is vital to your continued success. But what is your personal brand? Understand one of the basic selling rules: the consumer always buys the seller first before acquiring the product represented by them.

The book "Little Red Book of Selling" explains that clients always care about shopping because they feel an inherent risk. To identify those risks that may be hampering your sale, consider and try to eliminate the following obstacles:

Remember, a high-level salesperson is always selling no matter where you are. Stay alert when you are spending time with customers or stakeholders, as there always may be an unexpected sale.

In the book "The Sales Bible", Jeffrey Gitomer advices: use the humor to "break the ice". If you do your best to make the client feel comfortable and relaxed, in a good mood and still laughing, they are already halfway there.

In the book "The 25 Sales Habits of the Most Successful Sellers", Stephan Schiffman points out that you should not use tricks such as stating that the person has just won a lottery. Successful salespeople inspire confidence, the brand of a good leader has vision, deserves respect, is responsible, has a clear sense of direction and confidence.

For the author Mitch Antony in his book "Selling with Emotional Intelligence", skilled tradesmen are able to find solutions in situations where others only see obstacles. Your secret is to look beyond your own desires and needs and see the goals of your partners.

Many salespeople are trying to make their quota rather than developing a deeper belief in their product or service - and even worse they don't have a strong enough belief in themselves. The frailty of belief (and I define it in my new book in five different parts) is a critical element in both the makeup of the salesperson, himself or herself, and the passion behind the presentation that they give to the customer. Belief is the fulcrum point of sales success.

Selling is a natural skill. It's developed as a child. You may know it as persuasion. Asking for the toy or the candy bar or some ice cream can develop into a tantrum if the answer is no. Unfortunately somehow this passion is lost somewhere between early childhood and getting your business cards printed. But selling takes place every minute of every day in every person - whether it's selling an idea at a business meeting, or selling a restaurant to a group of friends to where you prefer to eat. What most people don't realize is that selling a science, and once learned (or relearned), it's a vital tool for both career and family.

Zack O'Malley Greenburg is senior editor of media & entertainment at Forbes and author of four books, including A-List Angels: How a Band of Actors, Artists and Athletes Hacked Silicon Valley and the Jay-Z biography Empire State of Mind. Zack's work has also appeared in the New York Times, Washington Post, Billboard, Sports Illustrated, Vibe, McSweeney's and the Library of Congress. In over a decade at Forbes, he has investigated topics from Wu-Tang Clan's secret album in Morocco to the return of tourism in post-conflict Sierra Leone to the earning power of Hip-Hop's Cash Kings, writing cover stories on subjects ranging from Richard Branson to Ashton Kutcher to Katy Perry. A former child actor, Zack played the title role in the film Lorenzo's Oil (1992) and arrived at Forbes in 2007 after graduating from Yale with an American Studies degree. For more, follow him on Twitter, Facebook, newsletter and via Got a tip on a music, media & entertainment story? Send it over via SecureDrop. Instructions here:

Author of the best-selling All I Really Need to Know in Business I Learned at Microsoft. I now write about the marijuana industry for Forbes and, yes, Weed is my real last name. I also write for The New York Times including 150+ articles on business, travel, and other topics, and have created articles and cover stories for Inc. magazine, Entrepreneur, Fast Company and others. Check out my work at and follow me @Julie_Weed

All in all, this is a beautifully presented book that will look fantastic on your book shelf. But not only that, it is bursting with great sales advice put together in a friendly, customer focused style.

Your journey towards achieving more sales starts today. Click the button to the right, and book in a call with one of our expert team. Or, feel free to contact us on one of the methods listed below.

Jeffrey Gitomer is the world's #1 expert on selling. He is the author of Little Green Book of Getting Your Way, as well as the Wall Street Journal and Business Week bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

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